Know the strengths of billboard advertising — as well as how those strengths fit your casino's brand strategy and media plan — and you'll hit the jackpot. Here are 10 killer tips for how you can use billboards to gain a competetive advantage in your market.
Benefits of Using Internet Advertising to Market Your Casino. Targeted Exposure - Your ad is seen by people who are interested in online gambling and casino websites. 100% Unique Visitors - During any 24 hour period, we count only unique visitors to your web site. Oklahoma Tribal Casino Opposition Deploys Ad Campaign Demanding More Gaming Revenue. Posted on: February 7, 2020, 09:55h. Last updated on: February 7, 2020, 11:43h. Every casino advertising touch point helps to tell the story about your brand. These touch points will either combine to tell a story prospects will soon forget, or long-remember. May 18, 2016 - Explore Michele Osowski's board 'Casino Advertising' on Pinterest. See more ideas about casino, advertising, hard rock casino. Campaigns we run are highly customizable (Geo-Location, Scheduled Ads, User / Keyword Targeting) and are constantly optimized, on the fly. Campaigns are fully integrated to CRM, and reports are delivered upon request so you can always have complete understanding of your campaign status. With us Results are Guaranteed!
1. Objective: Awareness.
Copyright Deceptology.com 2017
Billboard advertising is a mass medium, like TV. So reach out and talk to everybody who might be interested, not just your guests. Oh, and this is no place for direct response because, well, you just won't get a response. Dr roulette akron oh menu. 99.9% of those people driving by will not remember — much less call — that number. So keep it simple.
2. Get Noticed.
Copyright TheCoolHunter.com 2009
You have six seconds or less. Six words or less. So give that visual and those words synergy and memorability. Brand voice, colors and typeface should stay consistent for a quicker 'get.' And avoid repetition. If your casino promotion tells the story, no need to say it again in the headline. Consider this: You should be able to shrink your billboard down to business card size, hold it at arms length, and get the main idea.
3. Know the Market.
Copyright NewNowNext.com 2015
If your billboard is in Silicon Valley, you're speaking to a different group of people than if your billboard is in, say, the Bible belt. Fair warning: There are lots of eyes on your board. You're pretty much guaranteed to get phone calls if you push the boundaries. Proceed with caution.
4. Consider the Competition.
Copyright Quora.com 2016
Make sure you know what your competition is doing. Zig where they zag. If you don't want to put money in your competitors' pockets, don't put a generic casino ad out there. You don't want to sell casinos; you want to sell your casino.
If you spot an opportunity to go head to head and win, be sure to weigh the costs and benefits carefully. If your message isn't a super simple demonstration of superiority, that reader drives away confused. Or — worse yet —they remember your competitor. Times when it may be smart to go head to head? When your concert or show is top notch, and your brand is easy to identify. Or, if those players have to pass the competitor to get to you, you might want to remind them why that car ride is worth the drive.
5. Get in Early.
Copyright Coloribus.com 2015
Once you know your strategy, your market and your competition, snatch up that perfect location. Quick, before somebody buys it out from under you. And buy that location for as long as you're going to want it. You can always change out the message, but you might not be able to get that board back. Besides, you'll save ka-ching the earlier you are, and the longer your buy.
6. Use Digital to its Advantage.
Copyright Lamar.com 2017
Digital boards are great for real time opportunities. Is your progressive jackpot ready to blow? Are you counting down to the grand prize? You can change digital billboards instantly, without all that production cost. You can trigger by weather, suggesting, for example, guests avoid that rainy camping trip and head to your casino instead. And you can run different offers and test the response rates, too.
7. Put Some Spin on It.
Copyright Toxel.com 2009
Humans are much better at remembering concepts, humor and stories than they are facts. Go beyond the meat and potatoes and get your reader into your casino's emotional mindset. Consider context — the space surrounding that board is your canvas, too. A board located knee-deep in snow might stir some ideas promoting a warm weather vacation prize. And don't worry if you don't have a big budget to do an expensive extension — a solid idea that memorably brands your property trumps budget any day of the week.
8. Make Directional Boards a Brand Opportunity.
Copyright AdsOfTheWorld.com 2009
Sure, a directional billboard can be a simple signpost, directing guests to your property. But you're missing a brand opportunity if you don't shout your casino's personality at every turn. Use warmth, humor, style, whatever it takes to have that audience emotionally identify with you. That kinship they feel translates to loyalty. And that translates to guest visits!
9. Easy Does It.
Copyright 99Designs.com 2016
Before you execute your billboard ads, take another look. Is there anything you can take out? Ax it. Be ruthless. Keep stripping words and visuals until you're down to the bare bones of the communication. It's tempting to add information, but remember: this is about a brand impression. You can use other mediums to share all the pertinent facts.
10. Think Beyond the Billboard.
Copyright Hongkiat.com 2017
A billboard is just the tip of out-of-home possibilities. If you draw from a larger metro area, transit stops, buses, cabs — they're all great ways to share your brand's point of view. Airport kiosks are smart places to speak with traveling gamers, and shopping malls offer you an environment full of consumers enjoying leisure time.
Want a killer billboard campaign? Red Circle would love to dig into your brand and help you create smart, memorable, revenue generating out-of-home. Contact us for more information.
I've said it on many occasions, one of my favorite things to talk about is strategy, specifically marketing strategy. A solid strategy unveils a path to success because it identifies where you want to end up. It differs from your marketing plan, which is the collection of steps you'll take on the path and the tools you'll need to get further.You may (or may not) know that most of my work history has been in the casino industry. It has been a career that has allowed me to grow in my skills as a marketer. And though I work in other industries now, I often rely on the lessons learned 'taking a gamble.' There are five casino marketing strategies any business, large or small, can adopt.
Winning Casino Marketing Strategy: Database Marketing
Casino Ad Campaign Management
Like any other businesses, casinos compete for the disposable dollars of adults, specifically disposable dollars that adult may choose to use for entertainment. Casino marketers are asking for a not-so-insignificant part of that entertainment budget. While a trip to the movies with popcorn and soda could easily top $50 for two people, casinos are looking for that spend from one adult. So, how they identify and target is worth a look. In my opinion, few companies leverage a database quite like a casino. They have been collecting information about customers for years and are now able to leverage that information to determine who the most valuable customers are today and will be tomorrow. They have learned to understand the triggers that drive visits during targeted times. And, given the explosion of technology, they continue to use snail mail in successful ways. You can do this too! CRM and sales tools about from free starters great for small businesses to rock star business intelligence tools.
Winning Casino Marketing Strategy: Personalization
You've seen the movies. You've seen HIM. He's the slick smooth-talking casino host. Wrong! Let's bring that time machine back to the present. Today's casino host is part salesperson, part customer service representative. The primary functions of the casino host are to create experiences for high worth customers by providing the complimentary perks that make their visit truly personal. At the core of this function is the understanding that casino customers – indeed all of us – want the businesses we patronize to know who we are and what we like. Years ago, I dropped a dress off to my usual dry cleaner. I walked in and place my dress on the counter as usual. The young lady behind the counter greeted me and proceeded to complete my ticket and letting me know when my dress would be ready. Notice anything? She didn't ask for my name. She knew it even though I barely stopped there every one or two months. To this day, that little moment is still memorable. Jim White is vice president of customer experience for Symphony Post Acute Network. As one of the most innovative providers of post acute care, Symphony looked to him to create an environment that would differentiate them. Sure. 'In the Medical Resort model that we have created, a personalized experience is truly the only way to differentiate yourself from all the other businesses that do what we do. It's all the the little extra touches – in addition to the excellent clinical care we provide, that causes more people to recommend us and make us their provider of choice.'
Copyright Deceptology.com 2017
Billboard advertising is a mass medium, like TV. So reach out and talk to everybody who might be interested, not just your guests. Oh, and this is no place for direct response because, well, you just won't get a response. Dr roulette akron oh menu. 99.9% of those people driving by will not remember — much less call — that number. So keep it simple.
2. Get Noticed.
Copyright TheCoolHunter.com 2009
You have six seconds or less. Six words or less. So give that visual and those words synergy and memorability. Brand voice, colors and typeface should stay consistent for a quicker 'get.' And avoid repetition. If your casino promotion tells the story, no need to say it again in the headline. Consider this: You should be able to shrink your billboard down to business card size, hold it at arms length, and get the main idea.
3. Know the Market.
Copyright NewNowNext.com 2015
If your billboard is in Silicon Valley, you're speaking to a different group of people than if your billboard is in, say, the Bible belt. Fair warning: There are lots of eyes on your board. You're pretty much guaranteed to get phone calls if you push the boundaries. Proceed with caution.
4. Consider the Competition.
Copyright Quora.com 2016
Make sure you know what your competition is doing. Zig where they zag. If you don't want to put money in your competitors' pockets, don't put a generic casino ad out there. You don't want to sell casinos; you want to sell your casino.
If you spot an opportunity to go head to head and win, be sure to weigh the costs and benefits carefully. If your message isn't a super simple demonstration of superiority, that reader drives away confused. Or — worse yet —they remember your competitor. Times when it may be smart to go head to head? When your concert or show is top notch, and your brand is easy to identify. Or, if those players have to pass the competitor to get to you, you might want to remind them why that car ride is worth the drive.
5. Get in Early.
Copyright Coloribus.com 2015
Once you know your strategy, your market and your competition, snatch up that perfect location. Quick, before somebody buys it out from under you. And buy that location for as long as you're going to want it. You can always change out the message, but you might not be able to get that board back. Besides, you'll save ka-ching the earlier you are, and the longer your buy.
6. Use Digital to its Advantage.
Copyright Lamar.com 2017
Digital boards are great for real time opportunities. Is your progressive jackpot ready to blow? Are you counting down to the grand prize? You can change digital billboards instantly, without all that production cost. You can trigger by weather, suggesting, for example, guests avoid that rainy camping trip and head to your casino instead. And you can run different offers and test the response rates, too.
7. Put Some Spin on It.
Copyright Toxel.com 2009
Humans are much better at remembering concepts, humor and stories than they are facts. Go beyond the meat and potatoes and get your reader into your casino's emotional mindset. Consider context — the space surrounding that board is your canvas, too. A board located knee-deep in snow might stir some ideas promoting a warm weather vacation prize. And don't worry if you don't have a big budget to do an expensive extension — a solid idea that memorably brands your property trumps budget any day of the week.
8. Make Directional Boards a Brand Opportunity.
Copyright AdsOfTheWorld.com 2009
Sure, a directional billboard can be a simple signpost, directing guests to your property. But you're missing a brand opportunity if you don't shout your casino's personality at every turn. Use warmth, humor, style, whatever it takes to have that audience emotionally identify with you. That kinship they feel translates to loyalty. And that translates to guest visits!
9. Easy Does It.
Copyright 99Designs.com 2016
Before you execute your billboard ads, take another look. Is there anything you can take out? Ax it. Be ruthless. Keep stripping words and visuals until you're down to the bare bones of the communication. It's tempting to add information, but remember: this is about a brand impression. You can use other mediums to share all the pertinent facts.
10. Think Beyond the Billboard.
Copyright Hongkiat.com 2017
A billboard is just the tip of out-of-home possibilities. If you draw from a larger metro area, transit stops, buses, cabs — they're all great ways to share your brand's point of view. Airport kiosks are smart places to speak with traveling gamers, and shopping malls offer you an environment full of consumers enjoying leisure time.
Want a killer billboard campaign? Red Circle would love to dig into your brand and help you create smart, memorable, revenue generating out-of-home. Contact us for more information.
I've said it on many occasions, one of my favorite things to talk about is strategy, specifically marketing strategy. A solid strategy unveils a path to success because it identifies where you want to end up. It differs from your marketing plan, which is the collection of steps you'll take on the path and the tools you'll need to get further.You may (or may not) know that most of my work history has been in the casino industry. It has been a career that has allowed me to grow in my skills as a marketer. And though I work in other industries now, I often rely on the lessons learned 'taking a gamble.' There are five casino marketing strategies any business, large or small, can adopt.
Winning Casino Marketing Strategy: Database Marketing
Casino Ad Campaign Management
Like any other businesses, casinos compete for the disposable dollars of adults, specifically disposable dollars that adult may choose to use for entertainment. Casino marketers are asking for a not-so-insignificant part of that entertainment budget. While a trip to the movies with popcorn and soda could easily top $50 for two people, casinos are looking for that spend from one adult. So, how they identify and target is worth a look. In my opinion, few companies leverage a database quite like a casino. They have been collecting information about customers for years and are now able to leverage that information to determine who the most valuable customers are today and will be tomorrow. They have learned to understand the triggers that drive visits during targeted times. And, given the explosion of technology, they continue to use snail mail in successful ways. You can do this too! CRM and sales tools about from free starters great for small businesses to rock star business intelligence tools.
Winning Casino Marketing Strategy: Personalization
You've seen the movies. You've seen HIM. He's the slick smooth-talking casino host. Wrong! Let's bring that time machine back to the present. Today's casino host is part salesperson, part customer service representative. The primary functions of the casino host are to create experiences for high worth customers by providing the complimentary perks that make their visit truly personal. At the core of this function is the understanding that casino customers – indeed all of us – want the businesses we patronize to know who we are and what we like. Years ago, I dropped a dress off to my usual dry cleaner. I walked in and place my dress on the counter as usual. The young lady behind the counter greeted me and proceeded to complete my ticket and letting me know when my dress would be ready. Notice anything? She didn't ask for my name. She knew it even though I barely stopped there every one or two months. To this day, that little moment is still memorable. Jim White is vice president of customer experience for Symphony Post Acute Network. As one of the most innovative providers of post acute care, Symphony looked to him to create an environment that would differentiate them. Sure. 'In the Medical Resort model that we have created, a personalized experience is truly the only way to differentiate yourself from all the other businesses that do what we do. It's all the the little extra touches – in addition to the excellent clinical care we provide, that causes more people to recommend us and make us their provider of choice.'
Winning Casino Marketing Strategy: A Chance to Win
Ever wonder what makes people buy lottery tickets when the odds are stacked against them? Psychologists will tell you that our brains can't really compute probabilities that are that high. They might also argue we mere humans fall into a trap of 'near miss', in other words, 'If I was that close this time, I could be the winner next time.' But what about freebies? When 7-Eleven gives away free Slurpees, people line up by the hundreds and thousands. Whether it be free or a gamble, people want a chance to win something. Casinos understand this and build calendars of events that use drawings, free spins and tournaments to create multiple chances to win.
Winning Casino Marketing Strategy: Value
Anyone with a dollar to spend wants to feel they are getting something of value for that dollar. Casinos understand pricing and value like few other businesses. Thousands of focus groups have repeated the same feeling. Gamblers know the odds of winning are not in their favor, but the want to be able to play a sufficient amount of time with the budget they have. That's how they interpret value on the casino floor. Additionally, casinos price certain food venues to appeal to that need for value. Value is not a dollar amount, it is the relationship to your customer's wallet. So, as you look at your offerings and customer experience, think about those moments you add value and where you take it away. Sometimes, something as easy as using a POS system that easily emails a receipt can add value to a checkout.
Winning Casino Marketing Strategy: Community
Let's be honest, when casinos came to the area, many looked forward to the fun and excitement. Few really believed the operations would enhance the community. At the last company I worked for, employees performed over 14,000 hours of community service in only one year. Perform a simple search on the American Gaming Association site and you'll see example on top of example of how the communities were enriched by the hard work of casino employees. And, yes, I am aware that some people are unable (through their own control or forces beyond their control) to game responsibly, but this story is amount being a part of the community and encouraging your employees to use their time (and perhaps a day or two of yours) to be a part of this beautiful city and the surrounding parishes. Get involved. There are too many needs and I bet given the opportunity, your employees would love to get involved.
Casino Ad Campaign Examples
As a marketer, I constantly look to all industries for examples of best practices. These are the five casino marketing strategies that can easily be adopted by you.
